How do you celebrate the start of summer?
Growing up in Brantford sumer was marked by the opening of the most lit franchise in the 519, Dairy Queen. Okay yes, it opened for Valentine’s Day, so summer wasn’t necessarily close, but it was always a beacon in the cold winter that promised warmer days.
As I got older summer continued to be marked by the opening of DQ, the changing of my closet, the start of the NBA playoffs, and in recent years, the first migration to the island.
This season we HONOUR the start of summer by the first instalment of Electric Island Toronto.
This is the fourth season of the unparalleled Electric Island series and with it’s growing fan base it begs the question, WHY is it so special?
There have been some absolutely phenomenal sets played at Electric Island- The Martinez Brothers, Tale of Us, Seth Troxler, Jamie xx, Bob Moses, and Joy Orbison to name just a few.
However, I argue it’s not these world renowned musicians that make the island so special (though they help).
It’s the people.
It’s the people who attend the concerts, pre at their friends’ place in City Place (“I live SOOOO close”), wait for the ferry, line up for a water taxi, and make the trek over. EI has created more than a stellar event for the heads of Toronto.
Electric Island has become our homecoming. It’s the gathering of all the different sub scenes and sub sub scenes seen throughout Toronto. It brings together the lovers of Coda, to the devotes of Nest, and keepers of Bambi and the dancers of Toika together.
The lovers of disco, the cravers of techno, the hipsters of house, and the ones who simply want to dance.
Electric Island is more than an event, it’s a community.
We meet for the first time on May 23rd for a (sort of) celebration of Queen Vicki but more so to welcome summer. And since summer is probably the only thing Torontonians love more than acting like they don’t care, everyone is pretty excited.
We’re spoiled once again this year with amazing acts on for every EI. The opener will treat us to sounds by 416 favourite Jamie Jones, the great Sven Väth, and the ever techno DJ Tennis. For support, local heroes Nature of Music and Jonathan Rosa will be warming up the decks
We have the wonderful people at Platform, Embrace, and Footwork to thank for moulding this community into something so treasured.
I went to Western University, so unlike those who attended Queens during my time, I know what a homecoming is and how it makes you feel. The island manages to conjure up those same feelings- ones of home, love, and belonging.
However, I can confirm the Hanlan’s Point has way better view than Concrete Beach.
I can’t wait to meet you on the island.
Stay tuned for post event coverage and see what others are saying about the island and if you need to grab tickets you can contact me at email@example.com or buy online here.